Today is your lucky day as I have a $100 Google Adwords promo code I would like to share with you. I acquired this ’gift card’ as Google calls it when I attended the SES Conference Expo in Chicago. Seeing how this is $100 in free advertising I want to make sure that you spend these Adwords dollars properly. If you want to learn how to use Google Adwords and get the most out of the $100 promo, please continue reading. If you just want the code, skip down to the bottom.

Im going to be upfront here by saying that Google makes most of its PPC profits by advertisers who suck at running PPC campaigns. People who don’t understand keywords, relevancy of PPC and SEO, what and when PPC campaigns need adjusting etc… If PPC advertisers knew all of this prior to running their PPC campaign, then the advertiser would spend less on clicks and conversions. Unfortunately, (but not for Google) most advertisers just feed the Google machine like a child who cant win at a stuffed animal crane game.

So, what can you do to maximize the $100 Google promo code? Here are a few easy and proven steps that you can take to make the most of your free Google money.

Do your keyword research:

Make sure that the keywords you are bidding on are the keywords that really describe your product or service. Try not misleading Google users by targeting non-relevant keywords. Using a non-relevant keyword strategy ultimately ruins your conversion ratio on the sale side of your product or service.. There is nothing worse than non-targeted traffic visiting your site; it increases your visitors, but decreases your ROI.

Be as relevant as possible:

When setting up your campaigns you create the title of the PPC ad as well as the description. You want to make sure that the following three key factors are in place before you turn your PPC campaign live.

First, be sure that they keyword you are targeting in your campaign can be found in the title of the ad.

Second, be sure that keyword you are targeting can also be found in the description of your ad.

And third, if you really want to hit a PPC home-run, make sure that the keyword you are targeting in your ad can also be found within the content of the page you are sending the PPC ‘clicker’ too.

Optimizing your PPC campaign to be as relevant as possible helps increase your PPC ad position, increases your impressions, and decreases your spend (aka CPC, cost per click). What more could you as for?

Do NOT syndicate your PPC campaign:

Please, I beg you; do not syndicate your PPC campaign! Syndication of a Google PPC campaign does nothing more than place even more truck loads of cash into Google’s bank account. If you want to throw your advertising money away, please send me an email and I will give you my paypal account name so you can give me all of you hard earned money instead.

Let me explain… What is Google PPC Syndication? Well, publishers (aka other websites looking to make a fast buck) place a piece of Google code onto their site. This Google code servers Google PPC ads, when a visitor on the other site clicks an ad, the owner of the site gets paid by Google, who got paid by the advertiser. This particular program is called Google Adsense.

But that’s not the bad part!

When you set up your Google adwords campaign you have the option to turn ‘syndication’ on or off. When turned ‘on’ you ads will appear on websites who have the Google Adsense syndication code placed on the their website. Not too bad yet, right?

Well, lets think about this for a second (bare with me)… Now, you have no control on who’s website your ads will appear if you choose to syndicate your campaign (strike one). The websites that will be syndicating your PPC ad may not be relevant to your industry, product or service (strike two). Because there are going to be hundreds and thousands of non-relevant, non-targeted traffic and low-authority websites promoting your PPC ad through syndication your impression counts will skyrocket and your click thru rate will fall faster than the Dow Jones (strike three).

Lets not forget that because your ad impressions will go up and your click thru goes down, your cost per click will increase because your CTR (click thru rate) is horrible. Understand that Google charges you more money CPC (cost per click) when impressions are high and CTR (click thru rate) is low. Google has determined that your PPC ad and campaign is inferior and is now penalizing you for such a poor campaign by charging you more money to run the campaign (Strike Four).

I know there is no such traditional term as ‘strike four’, but when I give you four very good reasons Not to use Google syndication for your PPC campaign, you better listen. All I’m trying to do is save you money and make you money.

So, now that you know what not to do with your $100 Google promo code, its time I share the code with you. Remember, you must create a new profile/account to use this $100 coupon. If this is your first time, visit www.google.com/adwords if you have done this before, you know what to do.$100 Google Promo/Coupon/Gift Card Code: